Press Releases
Below please find the press releases from GfK Custom Research North America.
GfK-Nürnberg e.V. wins innovation prize
Nuremberg, June 13, 2008 – GfK-Nürnberg e.V. and Holger Dietrich won the German market research innovation award. The award commending HILCA was announced by the German market research organization, BVM, at its annual Congress, held in early June in Hamburg.
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GfK Starch Communications Releases 2008 AdNorms
GfK Starch® Communications, a division of GfK Custom Research North America, today announced the release of its "2008 GfK Starch ADNORMS®,” a comprehensive compilation of magazine advertising intelligence that is the only resource of its kind.
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Consumer Revolution Underway in China as Dramatic Shift in Values Creates New
GfK Custom Research North America and sister company GfK Custom Research China today announced
highlights of a recent global study indicating a mindset revolution is currently underway among Chinese consumers. The results suggest that this shift, led by the country’s growing middle class, is altering purchase behavior in China.
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GfK Roper Public Affairs & Media Partners with Anholt to Expand Nation Brands Index
GfK Roper Public Affairs & Media, a division of GfK Custom Research North America, today announced a new partnership with renowned government advisor and author Simon Anholt to provide an expanded Nation Brands IndexSM (NBI). The annual index is based on the perceptions of more than 20,000 people across the globe, ranking nations according to the strength and appeal of their image.
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GfK Custom Research North America Promotes Thomas J. Finkle to Chief Client Services Officer
GfK Custom Research North America announced today the promotion of Thomas J. Finkle to Chief Client Services Officer, a newly created position. In his new role, Finkle will be responsible for implementing the company’s strategic direction and he will also oversee the Sector and Practice Area leaders as they continue to acquire new clients and expand existing relationships.
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