Press Releases

Below please find the press releases from GfK Custom Research North America.

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Date

GfK Partner, Simon Anholt, Wins 2009 Nobels Colloquia Prize for Economics Leadership

New York, NY December 18, 2009 – Independent policy advisor and GfK business partner, Simon Anholt was recently awarded the 2009 Nobels Colloquia Prize for Economic Leadership by Giulio Tremonti, the Italian Minister of Economic Affairs. The jury for the award, now in its ninth year, consists of ten Nobel Laureates in Economics. more >>

GfK Custom Research North America Adds Consumer Trends Veterans to GfK Roper Teams

New York, NY, December 2, 2009 – Global market research firm, GfK Custom Research North America, has expanded its team of consumer trends experts with the appointments of Toni Shields and June Wallach. more >>

GfK Custom Research North America Identifies New “Age of Green Pragmatism”

NEW YORK– November 12, 2009 – Market research firm GfK Custom Research North America has identified a new “age of green pragmatism”, finding Americans’ attitudes towards environmentalism is shifting away from altruistic motivations towards more practical drivers such as saving money, health, getting value and promoting safety. more >>

Despite Economic Downturn, Consumer Hunger for Green Has Not Been Satisfied

NEW YORK– November 2, 2009 – While the worst recession since the Great Depression has tempered consumer demand for green products, the desire for green is still present, says global market research firm, GfK Custom Research North America, who is a presenting sponsor of the 3rd Annual Good and Green...The Green Marketing Conference, on November 17th and 18th in Chicago, Illinois. more >>

America is Now the Most Admired Country Globally – Jumping to the Top of the 2009 Anholt-GfK Roper Nation Brands Index

NEW YORK – October 5, 2009 – Brand America is now ranked #1 by global citizens, according to the GfK Roper Public Affairs & Media, a division of GfK Custom Research North America. Results from the 2009 Anholt-GfK Roper Nation Brands Index(NBI), which measures the global image of 50 countries, show the United States taking the top spot as the country with the best overall brand, up from seventh last year. more >>