Press Releases

Below please find the press releases from GfK Custom Research North America.

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New San Francisco Office to Be Led By Former International Technology Consultant

GfK Technology Team Launches Rebranding Effort to Reflect Expanding Client Portfolio and West Coast Presence more >>

GfK And Kantar Partner To Offer A Breakthrough

July 27, New York, NY - - Today GfK Custom Research North America and Kantar announced the formation of an important new alliance devoted to the advancement of online data quality. In response to concerns by industry leaders such as P&G, Microsoft, Coca-Cola and General Mills about online data quality, GfK and Kantar are launching a comprehensive quality service that includes a suite of tools to validate the physical address of online respondents, identify respondent uniqueness and overlap across sample sources as well as capture category participation using a common standard. The new service also includes a tool to prevent duplicates in studies and provides automated reports of widely used industry metrics. more >>

GfK Future Buy Study Unveils New “XTreme Shoppers"

Multi-Dimensional Insight Reveals Emergence of New Era in Shopping New York, NY – July 14, 2010 – GfK Consumer, a division of GfK Custom Research North America, today announced highlights from Future Buy, its first annual integrated study of shopping behaviors. Based on an innovative mix of research methodologies including qualitative, trend spotting from GfK’s Roper Reports®, web-based shopping patterns and in-store navigation, the study identifies a new breed of consumer as well as the emergence of the next evolution of the shopping experience. more >>

In between premium and low-cost – the middle is alive and well

60th GfK Conference in Nuremberg on consumption and communications in the middle bracket markets Nuremberg, July 9, 2010 – Be it the middle class or the middle bracket brands – how important is “the middle” in society, the economy and the consumer world? Does it merely represent a boring average? Is the middle shrinking to the benefit of the fringes, or is it in fact enjoying a revival? These questions were central to the issues under discussion at the annual GfK Conference, which was held today for the sixtieth time and attended by around 500 market research experts from Germany and abroad. “Some had declared the middle bracket markets dead, but our conference shows that they have in fact made their comeback,” says Peter Zühlsdorff, President of the GfK Association, which hosted and organized the event. more >>

GfK Group expands network

• New companies in Saudi Arabia and Kenya • Complete acquisition of GfK Mode in India and GfK Kynetec in the UK • Increased stake in Shopping Brasil Nuremberg, July 8, 2010 – The GfK network is expanding. GfK has become the first foreign market research organization to es-tablish an independent subsidiary in Saudi Arabia. The Retail and Technology sector has opened a new branch in Kenya. GfK has acquired the outstanding shares of the GfK Mode subsidiary in India and GfK Kynetec in the UK. And in Brazil, GfK’s subsidiary IFR has increased its stake in Shopping Brasil. more >>