GfK Roper Public Affairs

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Corporate Reputation Scorecard
offers the most comprehensive system for measuring your company’s (and your competitors’) standing consistently across all key stakeholder groups so you can create and manage strategies to achieve your business objectives – including improving stock prices, increasing sales volume, attaining premium pricing and engaging public support.
Newsflow
is a reliable and affordable PR evaluation tool that enables you to measure and track the impact of your media coverage to reveal how effectively your message has reached your target public. Newsflow provides media content analysis and audience impact data from a single, integrated source to assess how may people were meaningfully impacted by your message in terms of attitudes and behaviors.
Online Investors Panel
enables you to tap into the minds of one of your most important stakeholder -- high-end individual investors – to gauge investor attitudes towards the market, including near and long term investment plans and opinions about your brand or company.
Roper Poll
the gold standard of public opinion research, is one of the most trusted sources of objective consumer intelligence on issues across nearly every dimension of life. For decades, the Roper Poll has signified credibility and authority in gauging and reporting on public sentiment.
Roper Reports® Worldwide
Roper Reports® Worldwide provides in-depth insight beyond demographics to the lifestyles, values, attitudes and buying behavior of consumers in more than 30 developed and developing countries around the world.
Roper Reports® US
Roper Reports® US delivers the most up-to-the-minute view of the consumer marketplace. Our nationally representative database is comprised of 20,000 annual consumer interviews and is balanced to the most current US Census report.
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