In the News...

GfK Announces Completion of Knowledge Networks Acquisition

GfK, one of the world’s largest market research organizations, announced today that it has completed the acquisition of Knowledge Networks, Inc., a leading provider of digital research solutions in the US. more >>

American optimism prevails

Latest AP-GfK Poll reveals: Americans look forward to a better 2012 for the country and themselves  more >>

GfK acquires Knowledge Networks

Nuremberg, December 9, 2011 – GfK will be acquiring 100% ownership of Knowledge Networks Inc., a leading provider of digital research solutions in the US. Through the acquisition, GfK demonstrates its commitment to drive growth, in the US and globally, by providing the highest quality research solutions, tailored to the new realities of the digital age.  more >>

Employers Skeptical of Health Care Reform, But Few Project Dropping Health Insurance Coverage

Having have been battered by cost increases, employers are torn between bottom-line considerations and effects on employee morale  more >>

Loyalty to smartphone brand increases with greater use of digital content

Nearly one in five consumers, who own both an iPad and an iPhone, say switching smartphone is more difficult than changing bank accounts more >>

GfK Names Rogerio Monteiro Managing Director of Business and Technology Sector

Executive Leadership Appointment will Expand Innovative Research Base Fostering Growth in a Competitive Marketplace more >>

Younger Automobile Buyers Not as Brand Loyal as Older Counterparts

Generations X and Y More Concerned with Acquiring New Technology and Electronics than Automobiles  more >>

Russian Diabetes Population Increased by 20 Percent in Five Years, According to Latest Roper Diabetes Patient Study by GfK HealthCare

Roper study shows a shift in treatment among Russian diabetes patients; insulin use spikes, while use of non-insulin medications and lifestyle therapy declines.  more >>