If you’re not already aware that video is the bomb, you haven’t been paying attention. It’s not that it is the next big thing in online marketing, it’s already here and supersizing your competitors – but not you?
There is barely a statistic around that doesn’t sing the praises of video marketing and the positive results are plain for all to see. So why aren’t you convinced? What’s got you scared?
Today, we’re going to give you 8 awesome reasons to use video in your marketing. They’re our favorite benefits of the medium and the reason we’re such fans of it ourselves. Read on, and if you’re not convinced by the end of this article, well – don’t say we didn’t try to help!
Still wondering why you should use video content marketing? Check out the video below to get more information:
The top 8 reasons you should incorporate video marketing into your business
Skyrocket your SERPs
Why anyone shows up high on Google is a combination of factors, but several of them link straight back to video. Not only can you count all of the reasons we mention below, but as part of its ranking algorithm, people have noticed that sites with embedded do much better than those without – up to 53% better. Video also helps visibility on YouTube (owned by Google) and encourages people to stick around on your site longer, all of which help you get on the search giant’s good side.
Keep your mobile users happy
Video and mobile internet were made for each other. Mobile users love it as it is more accessible and easier to consume on the go, whether or not they’re listening with sound. There’s also some anecdotal evidence that mobile users who consume such content show higher brand trust levels, which is food for thought. Just remember, though, since many users don’t listen with sound, you need to make sure your videos rock without it – or provide subtitles.
Boost your brand and authenticity
Given the ability to generate a more “personal” insight into a brand or company, the medium of video is great for building trust and authenticity. Obviously, not any old material will do, but if you formulate a video strategy with this more personal approach in mind, you’re going to see great results.
Increase conversions
Adding this kind of content to your website, especially where products and lead generation is concerned, can seriously increase both sales and leads. Various studies and surveys show the benefits, with one particular piece of research showing that 74% of viewers who watched an explainer video of a product later went on to buy it. That’s amazing! Sure, not all products will have the same success, but with possible results like that out there, you’d be mad not to try.
Max out your ROI
Linked to the positive effect of video on conversions, above, and the “everything, everywhere, everyone” items below, it’s plain to see that although good videos don’t come cheap, the potential benefits are huge. According to one survey, 83% of businesses agreed with the statement “Video marketing provides great ROI”. Another fact that should gladden your heart – in studies, as long as a video accurately explained the concept it claimed to explain, viewers weren’t hugely bothered by low quality or bad design!
Explain everything
With a little bit of creative thinking (or perhaps the help of some video professionals), there are few things that can’t be accurately and helpfully explained with a video. From a new product to a complicated service or key concept, a video can help get the explanation across easily and quickly, boosting conversions and sales in the process.
Reach everyone
Videos aren’t a new concept but there are differences in the way people consume them now as opposed to 20 years ago. Modern videos let you reach people on the move, in various locations, and using multiple devices. It also allows you to reach people who are very invested in your product, as well as less active potential clients who are just letting your video autoplay to pass the time. Who knows, if that video is good enough, you might be able to transform one of your lazy viewers into a superfan!
Use it everywhere
Everyone is familiar with the use of it on a website or on social media, but the potential uses of video don’t stop there. Think about using it in your sales letters or email sequences, on your product pages, or in your social media ads. You’ll take the standard up a level and reach people you might never have before.
If you are still not sure about how you could start your video marketing campaign, check out the video below to get a brief idea about how to get your campaign working.
The age of video marketing is upon us and there’s no stopping the flow – but why would you want to? Videos offer benefits and new options that can’t be obtained any other way and give back way more benefits than other types of visual marketing. As technology moves on, making this kind of content is within the reach of even low budgets or those with under par tech skills. There’s no reason video marketing can’t be adapted to your business, so make a plan – and create one today!
What Are The Best Tools To Use To Create Video Content?
The GFKamerica team has recently published a review of one of the best video marketing tools you can find on the market right now. The name of the product is Viddyoze and it is very populare among digital marketers as it is simple to use and enables you to create professional video in minutes. You can read the whole Vidyoze Review here
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