Tips For Effective Marketing of Your eCommerce Business

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At the heart of any successful business, are people. You need people to help you run your company, just as much as you need people to invest in your products and services. However, if you want to earn the loyalty and interest of your target audience, then you’ll need to find a way of sharing your message with the world as an expanding or emerging brand.

Marketing your Ecommerce company (so you can reach that 7 figure mark) can seem like quite the challenge – particularly today when there’s more competition in the world than ever before. In an environment where customers are constantly being plagued by marketing messages that they don’t care about, how can you make sure that you’re making the right impression on the digital world? The following tips might be able to help.

1.    Make Sure You’re Showing Up in the Right Places

Ultimately, the first thing you need to do when you want to get the attention of your target audience, is make sure that you’re showing up in all of the right places. A lot of companies adopt strategies like social media and content marketers because they feel like it’s something they “should” be doing. However, if you don’t plan your campaign properly, then you could be wasting your money on connecting with the wrong people.

Start your eCommerce marketing campaign by figuring out who your target customer is and where they spend most of their time. This will help you to figure out which social media channels you should invest in. At the same time, think about how you can use keywords and phrases to capture the attention of your customers in the organic search engine results pages.

Another prime example of “the right place at the right time” is to be listed on Amazon.com. Their platform has millions of hungry buyers that are at available to you once you sign up and put your listing on it. One of the best strategies of selling (better than private labeling) is to use wholesalers and sell your products at a profit, just like in the 7 figure cycle strategy (we wrote an extensive review on the subject).

2.    Refine Your Focus

It’s tempting to think that the easiest way to earn success when you want to get more attention from your target market, is to simply try and connect with everyone and anyone. This is something that’s often known as a spray-and-pray approach to marketing, and it means that you end up spending a lot of money, without necessarily getting a great deal of positive results.

When you’re looking at your target customers, try and refine your focus a little more by thinking about things like age groups, geographical locations, interests, and other key factors that might help you to determine how you can spread your marketing messages.

3.    Optimize Your Website

Your website is crucial when it comes to eCommerce marketing, because it will often be your first chance to make a good first impression on your target audience. Make sure that you take the time to improve the SEO and ease of use on your website so that your customers can navigate your pages easily. At the same time, it’s a good idea to ensure that your pages can load quickly too, as consumers on the internet are often very impatient, and won’t trust companies whose pages load too slowly.

4.    Remember to Manage Mobile

Today’s consumers are using mobile devices to browse today more often than ever before. In fact, the mobile has officially overtaken the desktop as the ultimate way to visit websites and make online purchases. With that in mind, it’s important to make sure that your ecommerce store loads and performs just as well on a mobile device or tablet, as it does on a standard computer. The good news is that there are plenty of websites out there that allow you to test the performance of your website in a mobile environment if you don’t have the opportunity to simply visit your website through your own smartphone.

5.    Keep it Simple

It’s easy to get carried away with using new and exciting technology when you’re looking for ways to optimize your online presence and draw more traffic to your eCommerce store. However, the truth is that your customers are more likely to prefer a simple and streamlined experience than one that’s packed full of complicated graphics and hard-to-read information. Make it easy to understand exactly what you’re offering your customer, and what they need to do to buy from you.

6.    Get Social Proof

According to experts, around 88% of customers trust online reviews just as much as they trust word of mouth information. There are entire websites out there that are designed to make sure that your customers have a way to vent the way they feel about your business, and it’s crucial to make sure that your clients are saying good things about you. Keep track of your reviews, and make sure that you have a solid strategy in place to deal with negative responses when they occur.

7.    Try a Partnership

If you want a quick and simple way to grow your eCommerce business, why not try connecting with a business owner who sells a product or service that compliments your own? That way, you can place a guest post or advertisement on another person’s blog, or ask them to give you a shout out over social media when you launch your new range of bundled products.

8.    Use the 20/80 Rule for Social Media

Finally, make sure that you know that you should always use the 20/80 rule on social media. Social channels can be a great place to generate interest for your product and services, particularly if you’re lucky enough to capture the eye of an online influencer, but the last thing your customers want is to follow a brand that’s constantly plugging their own products. If you want social media to really work for you, then you’ll need to spend 80% of your time sharing information, industry news, and guides to help your customers, and only 20% of your time providing information about your products.

Remember, launching a successful eCommerce company can take time, and earning the attention of your followers is a complicated process, but with some of the tips above, you should find yourself achieving better brand awareness in no time.

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