GfK Consumer, a division of GfK Custom Research North America, is a global leader in custom market research and sophisticated fact-based consulting. Our highly consultative strategic approach leads to actionable insights that enable clients to meet their most complex marketing challenges. The team we offer consists not only of seasoned research practitioners but also many who come from strong marketing backgrounds. This team will provide you with second to none research design and true insight when it comes to your products and brands.
Our clients include the range of companies the provide products and services to consumers including:
GfK Consumer’s ad hoc research expertise spans a full range of applications and methodologies designed to bolster your brand management strategy and optimize your strategic decision-making process. When needed we bring together experts from our Branding & Communications, Ethnographic & Qualitatitive, Customer Satisfaction & Loyalty teams as well as our syndicated product specialists at Roper Reports and STARCH. We also work closely with our our own in house Marketing Sciences team to ensure we bring best in class analytics to solve your business problems.
For more than 75 years, some of the world’s most successful marketers have turned to GfK Consumer for customized decision support and competitive strategies that help optimize new products, build healthier brands, strengthen customer loyalty, improve communications effectiveness and forecast future trends.
GfK Consumer’s ad hoc research expertise spans a full range of applications designed to bolster your brand management strategy and optimize your strategic decision-making process.
To learn more about how GfK Consumer can help you master consumer trends to achieve a global advantage, please contact us.