News & Events

The News & Events section of our website contains valuable marketing resources such as industry articles, video interviews with and presentation downloads from the experts at GfK Custom Research North America and its sister companies. Please click on the links to the left to explore this section.

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Official Launch of the AP-GfK Poll

The Associated Press, the largest and most trusted source of independent news and information, has partnered with GfK Roper Public Affairs & Media, a trusted provider of public opinion research for more than 75 years, to form the AP-GfK Poll.

The Anholt-GfK Roper NBI Updates

Click here to receive periodic updates upon request, highlighting the most comprehensive insights and analyses from the world's premiere nation branding report card.

Consumer Trends from GfK Roper Consulting

Click here to subscribe to GfK Roper Pulse Snapshot, a new, regular newsletter highlighting Consumer Trends that impact your business, brought to you by GfK Roper Consulting.