When it comes to videos online, definitely people think of YouTube. It is one of the most popular media networks, where video sharing is made possible almost to anyone. Moreover, this media application also enables businesses to advertise their products and their services.
The question is, how do YouTube Ads work?
There are two types of advertisements that business people should know. The first type of advertisement is the Cost per click (check out this successful campaign). This means that as the advertisement is being viewed by the audience through a click of the button, then the amount of money will be deposited to the account of the advertiser. The other type is the cost per view wherein the audience should watch at least for thirty seconds for the advertiser to get the amount that is due to him. However, it is good to know that this is only limited to one viewer only even if it has been viewed several times already.
How to Make Effective Advertisements on YouTube?
Here are the tips that you can follow:
- First, it is very important that you know your audience. If you know your audience then surely they will spend time in watching the video or clicking the advertisement. Make sure that your advertisements are relevant to who will watch and who will most likely purchase. You should also know the right timing as to when your advertisements will be aired. Make sure that your videos are catered to the right audience.
- Second, a part of your responsibility is to make sure that the keywords that you will use especially for clicking advertisements are trending and famous. This will give you a high revenue rather than choosing those words that are not often searched by the audience. You have to bear in mind as well that different ages have their keywords to search and genders too. So, age, gender, and other important demographics matter a lot.
- Lastly, you need to work hard and make videos as much as possible. You can make shorter videos that are catchy compared to those longer ones, but nobody dares to click them for a view. By having brief and precise videos, you can surely get and catch the attention of your audience.
These strategies can surely help you in making money on YouTube or with your 7 figure cycle business. If you would like to learn more about some successful campaigns, check out the training here. You do not need to invest a lot of money rather you need to invest time and talent to make these things work. So, it is very important to do your research well. By doing your research and by doing testing, you will know what your audience likes. In such a short period, the services and products of your company will surely be known. You will earn money through ads and ROI will be fast.
Five Examples of Successful YouTube Ads
YouTube is indeed one the most used forms of video platforms in the world. Its platform is video sharing and viewing. Making money is possible especially through the use of the different advertisements. These advertisements were shown by different companies.
Advertisements are often chosen by the different companies because people spend their time in watching videos. They do not just use photo sharing applications, but most of the time, they spend their time watching videos. Here are some examples of successful ads that you should see.
The first advertisement has captured the attention of its audience is Walmart. This retail store that almost has everything in it. Although not all businesses like Walmart itself, on YouTube, it has been performing well. It gives off informative advertisements about their products. They give demonstrations about their products just like having make-up tutorial videos posted on YouTube. They also help their clients by giving them information about sales, product comparisons, and most importantly testimonials. These advertisements are very informative and are very helpful to the public.
The second one is The Ellen Show where it is hosted by the famous Ellen Degeneres. The advertisements that are posted by the team tell the people what to expect next. They do not only advertise there, but they also share this to other social media platforms so that they can let their viewers anticipate what is next.
Moreover, another successful YouTube advertisement has drawn a lot of people who are into sports to continue their energy on what they do. Red Bull, being an energy drink does not only promote its viewers to take the drink itself but also to continue their drive and energy for something. In response to the advertisement, some so many viewers have posted videos in response to the advertisement. This has gained a lot of attention all over the world.
The Thai Pantene commercial has also gained the attention of the world. It tells the story of a deaf girl who plays the violin so well. She has managed to overcome the bullies and hindrances in her life despite her condition. She was able to carry out the best performance that has left the mouths of the people open. This advertisement has shown people to “let go” of their hair of fears and inhibitions.
The Knowledge Business Blueprint campaign is also showing a new age principle of video marketing. Tony Robbins and Dean Graziosi were mostly using just video content around the self development niche to hit the social push they need to get their course running. You can check out what exactly they were using to promote their course called knowledge business blueprint here.
Overall, using the platform as the gateway to promote your product or your service is a good choice because most people are into social media and they often spend a lot of time watching videos. In the world, there are so many YouTube advertisements that have been successful not only when it comes to the money earned but most of all that they have reached their target audience. Aside from that, these advertisements have left catchy and good lessons to their viewers. They have different purposes as they are aired, and they aim to be known.