The usage of social media is indeed rampant these days. Most probably most, if not all people, have social media accounts. One of the most famous social media application used by people all over the world is FACEBOOK. This social media application gives people the chance to meet new friends, to share and update their friends on posts and photos, and many other things. But little do people know that FB can also be used in advertising, promoting, and marketing business.
Moreover, according to statistics, businesses that were advertised on Facebook have fast ROI compared to those who advertised in other social media applications and so it is the best way to build a 7 figure eCommerce business with Shopify.
Here are the basics of Facebook advertising that you should know…
It offers ten different campaigns or choices, and all of these depend on which one would you like to do. Each choice has its requirement that you should follow. These are the most popular Facebook campaigns that you should be aware of and what are the objectives of each campaign:
- App Installations are the most common thing that people see where it encourages the audience to install a certain application.
- Brand Awareness is a campaign that aims to promote the brand of a certain business or company.
- Video Views aims to promote a brand through a short video that is to be seen by different types of audience worldwide.
These three campaigns are just examples of how effective Facebook advertising is. All you have to do is to choose the right campaign that is most suitable for your business.
Targeting on Facebook for a 7 Figure Business
Then, it is very important to start looking for the right audience. There will be a full module dedicated to targeting in the 7 figure cycle training. If you have targeted the right audience, then you have to expect that in a short period, you can get your ROI. So, it is very important to plan things out. For instance, what does your ad want to target? Are you targeting a certain gender only? A specific age group? A certain area in the Asian region?
Once you have answered these basic questions, getting the right audience becomes easier. Just make sure that you have paid attention to the audience meter because this can help you decide in times.
Lastly, you have to check on the payment and the schedule of the advertisements. There are many options for you so that you can save money and at the same time do not feel much of a hassle. By setting up a certain schedule as to when your advertisement will be seen on the platform, it saves you money, and of course, it helps you get to your goal because you know when your target audience will see your advertisement.
Indeed Facebook has gone far already. It is not just any ordinary social media application where people can share and see what has been shared. It can also be used to advertise businesses, and if you know the right strategies and campaigns for your business, surely ROI will come earlier than expected. Plan out everything, and it will come into the right place.