How To Pick the Right eCommerce Niche?

There are many ways to make money online, as cliche as it sounds. If you want to start earning it, however, you first need to know where that money is and how to approach your business.

Actually, money is almost everywhere you look. But, you have to recognize the right products so you can get the most out of your niche.

Online business is doing very good at the moment. Everybody is online shopping, looking for every little thing they need.

Traditional retail stores are fine and all, but they still need a website to stay competitive. If you think there are profits to be made in e-commerce but you just don’t know how to approach it, you are in the right place. This article will let you know about some of the little niches you can delve into, to make money online, however before we go into it, you should know why niche products sell so well.

Why Niche Products Work and What They Are?

eCommerce is an industry that changes all the time. To keep up with its fast pace you have to be forward thinking while using all of the available tools to grow your business.

If you wish to be a successful online merchant, you have to always be aware of what your client wants. A smaller target market is a lot more beneficial and easier to handle than having a variety of items spread all across the different niches.

The possibilities are endless. You can always present new products to your customers and improve your sales. The main goal of aiming at a small niche is establishing a community around your business. Nowadays, e-commerce is all about getting people with the same interests to buy a specific type of merchandise from you. In doing so, you can become an authority in the specific area and get a decent following.

As your business expands, you begin to build brand loyalty, step by step. As your reputation increases, you soon become an expert in your niche. It is easier to establish yourself in a niche and gain your clientele’s trust when you are providing products that go well together.

Niche products are made for a specific group or purpose. You can also have a very efficient targeting marketing system in place as it is easier to recognize the profile of your customer when operating in a niche. Your marketing strategy has, therefore, a specific aim, to reach a certain group of people, so it is cheaper and more effective.

Here we will mention some of the niches that could be worth looking into:

Baby products

Baby gear will always have a good market. There is a lot of people who are looking for a baby product online at any time of the day. This is a niche, not only suitable for parents but also their friends and family when as they are often buying a gift for the little one. So if you decide to have a store that sells strollers, swings and dummies will always have a good stream of customers. Authority sites in this niche are very successful, however, there is enough opportunity in this specific market that even smaller sites can rake in some decent profits.

Craft beverages

This niche is one of the most challenging yet very profitable. This type of market shows, that people truly are looking for those non-mainstream products. Online sellers that decide to dive into not so popular products actually have some serious potential to grow their business.


When offering craft beverages, you can sure count on both specialists and common customers to visit your site. Wine, beer, gin and any other drink you come up with all have a crafted version with some special ingredients.

A business offering such products can become a niche authority quickly. Furthermore, those types of sites are very popular as they provide a connection between clients and producers.

Subscription boxes

Subscription boxes are interesting because people prefer scheduled delivery rather than going to the store and buying the same things over and over again. Due to all the available options, the way people shop is fundamentally changing. You can go with books, pet food, or whatever you think might work. You will hardly run out of options.


Another benefit is that this type of business encourages repeat purchases. It is invaluable to have loyal customers that buy your stuff on a regular basis.

Men’s bathroom products

You already know that women’s cosmetics is very successful. But did you know that men’s grooming products are big as well? The self-care niche for men is growing fast and surprisingly there are niches inside this niche also. Beard oil is one of those sub-niches that is constantly growing. Online stores which provide many brands of beard oil are getting a lot of clientele, maybe because those products are no longer looked down on.

Virtual reality

Only a decade ago, the virtual reality was more of a dream than reality. Nowadays, it is a technology that is here to stay and it will most certainly grow even further. Tech companies are currently testing and developing it, still trying to figure out all the possibilities.


New technology is always a hot topic and everyone wants to try it out. Whatever you will go with, you should keep in mind that quality always outperforms the price. At least when it comes to tech products.


There are many different markets to be looking into here. Online customers are always on a search for different kinds of food, appropriate for various diets. Your business can focus on many different options, from gluten-free or vegan products to naturally produced consumables.

The big benefit of those niches is that customers are ready to pay more than they would at a supermarket.

Organising Masterminds

Organising Masterminds is becoming more and more popular and this niche is one of the fastest growing in 2019.  It seems that people are more and more into that way of learning as almost all of the more popular masterminds are already fully booked. If you are looking for a payable option to learn more about how you can organise masterminds on your own, than you should check out the new training course from Tony Robbins and Dean Graziosi called Knowledge Business Blueprint. You can read the review and insights about Knowledge Business Blueprint course in this post.

The Conclusion

There are many ways to start and run your own eCommerce business. All types of business carry some sort of risk and to choose one and stick with it can be a quite a challenge. You can still begin with almost no money and then slowly expand your business. It is very important to be dealing with something you are passionate about. It requires quite some work to build up your authority and customer trust. If you feel no passion on the matter, it could be really tough to keep yourself motivated throughout your work process. All in all, we hope that these tips help you out on your way to becoming an online seller.

Want To Learn More?

If you liked this article you might be interested in our recent articles where we have pulished some insights into the most recommendable eCommerce training courses and programs. If you are interested in a payable course with is teaching the exact same things we have described above then you cant get wrong with Adrian Morrison’s eCom Success Academy 2019. This course has just become Shopify’s official training connecting drop shipping eCommerce and paid advertising. It will be relaunching on 21 of May 2019 and will only be available for 14 days.

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