One of the craziest, most cutthroat competitive business areas these days is the Amazon selling platform. It’s a dog-eat-dog world and you need to do everything you can to get a competitive edge. One of the places you’ll find easiest to do that is in your choice of product. There are so many products out there that picking the right one or ones is your key to getting ahead of the crowd. If you are stil at the stage of seting up your Amazon store than you can get more information here.
What are the challenges?
Picking the right product isn’t as easy at it might first seem. For a start, we’ve already mentioned the sheer volume of products out there. There are literally millions and nobody – and we mean nobody – has the time to sort through them manually.
Secondly, not all products are created equal. Some are clearly much better options than others. You should be looking for products, for example, that are not only popular on Amazon by virtue of quantities sold, but also products that have lots of buyer interaction and feedback. The more feedback a product has, the easier it will be to understand the customer, make improvements to YOUR incarnation of the product, and ensure that you have a nice, active customer pool. If you think you might need more information about how to find a best selling product than you can check out our review of Amazing Selling Machine course where you will get more detailed information about any step of the process.
Why you need a tool?
Clearly, with the volume of products out there, it’s completely impossible to first identify all the products that might interest you, and secondly, to provide any kind of analysis as to how they are performing or what possibilities they might offer you in the future. If you’re wondering how, exactly, you can get around this problem, wonder no more. Luckily for us, there are plenty of tools on the market that provide this very function – filtering, analyzing, and categorizing all the products and product- data that Amazon has to offer.
Ready to impose some order on a very unruly subject? Great, so are we! Stay tuned to take a look at 10 of the best Amazon product research tools that exist!
The candidates for the best Amazon Product Research Tool (Free)
1. Jungle Scout
To many in the Amazon product game, Jungle Scout compared to Unicorn Smasher is the OG. It’s a good looking tool, is easy to use, and has some serious database processing power. There’s also a Chrome extension, so you can do your research as you browse. When it comes to cutting the Amazon database down to size, it does so with ease, giving you data not only on how products you’re interested in are doing, but also helping you keep tabs on your competitors. Jungle Scout has earned praise from some real experts in the space, and we’re more than happy putting it at the top of our list. Unlike many of the other tools on this list, however, it doesn’t offer a free trial.
2. Feedback Genius
We like the idea of a little bit of genius being added to our product research, which is why Feedback Genius comes in at number 2 on our list. This tool provides a very specific service – it contacts your clients and prompts them to leave a review, and plenty of reviews lead to plenty of new customers. It might seem *too* specialized, but remember in the sales world, positive customer feedback is gold and just might make or break your business. Feedback Genius offers a generous 30-day free trial.
Coming from the same people as Feedback Genius, Scope is similarly limited in, well, scope! This tool focusses on keyword research for your Amazon products, helping you whittle down and discover the most profitable keywords for your niche. Once you’ve found these keywords, Scope gives you more information on each, like average CPC bid or sales per keyword, as well as price, fee, and sales estimates for product listings. There’s a free Chrome extension that will allow you to gather and store lists of keywords for later use, but the rest of the tools come at an annual price with no free trial.
4. AMZ Tracker
AMZ Tracker is another popular and well-established tool. This time, like Scope, it offers you insight into the performance and rank of your keywords. It helps makes sure your products are ranking for the correct keywords, as well as letting you track conversions and, crucially, troubleshoot the products that aren’t converting. AMZ Tracker has a few other features up its sleeve and offers a free 7-day trial.
KIPRT (try pronouncing that!) is a suite of tools that will also help you with your keywords – long-tail, indexation, and a keywords trend tool. Among some of the other things, it can help you with the Amazon Standard Identification Number (ASIN), the unique product ID of every Amazon item. The tool allows you to do a reverse keyword search, so once you find an ASIN, you can see a list of all the keywords it ranks for – handy! It’s got a pretty complicated pricing structure and no free trial, but you can try out the reverse ASIN finder for free if you register on their website.
Apart from a great name, Amazooka offers a whole suite of tools that might be able to help you with your Amazon product research. It’s built around 6 core features (Auto Responder, All In One Dashboard, Product Launcher, Ad Tracker, Product Monitor, and Automated Reporting). There are also a number of other features that come in handy, and it’s all packed up in a really nicely designed dashboard. Pricing for Amazooka gets high quickly, but it does offer a 7-day trial so you can see if you really do need all the tools that it has to offer.
Back to Keywords with MerchantWords, this tool’s shining glory is that it tracks keywords in different countries, which is a must for all of you internationally-minded Amazon sellers (and in this day and age, can you afford not to be?). Two other interesting features on this seemingly simple tool – it tracks keywords on other marketplaces (like NewEgg, Tesco, and Walmart), and incorporates artificial intelligence to bring you new and interesting insights into your keywords and products. Again, this is a tool with no free version, but it does have some very reasonable pricing.
Informed.co stands out in a category of its own but provides an important function. This tool assesses whether or not your product price is correct. If a product is priced too low, you’ll be missing out on money-making opportunities and, if it’s too high, you could be scaring off potential customers. Getting it “just right” is of optimum importance. Those of you who are looking to streamline their Amazon selling will also like the fact that Informed.co can be integrated into other tools, like SellerDash and EcomCloud. There’s also an API, in case you’re handy with the code, and there’s a free trial available.
If you sell on both Amazon and eBay, this tool is going to catch your attention. Its main objective is to win your product more Buy Box, which it does by manipulating your repricing according to a variety of tools, filters, and algorithms. Sellers who end up in the Buy Box see significantly greater profits, so it’s definitely something that you should take a look at. It also targets the More Buying Choices Box and Offer Listings, giving you even more options when it comes to optimizing your sales. There’s a juicy 15-day free trial with RepricerExpress.
Another contender for the great name ranking, Camelcamelcamel is a free tool that’s been around for years. This one lets you track prices on Amazon, whether it’s for personal or business use. It also lets you toggle a variety of filters that determine whether or not you get an email alert to let you know about a price drop or rise. It’s also got some historical data in there and, in case you didn’t catch it the first time, it’s free!
As you can see, you have a lot of options when it comes to sorting the wheat from the chaff on Amazon. Some are expensive and some are more reasonable, but if the price is a concern, focus first on the ones that offer a free trial. Put the power of a tool behind your product research and you’ll see the benefits – and then some. Once you see what a tool can do for you, you’ll find that some of the price tags just aren’t so scary anymore. Pro tip: many of these tools, even the pricier ones, offer other free tools on their websites. Take a look around and you might find something useful.