Press Releases

Below please find the press releases from GfK Custom Research North America.

GfK acquires Knowledge Networks

Nuremberg, December 9, 2011 – GfK will be acquiring 100% ownership of Knowledge Networks Inc., a leading provider of digital research solutions in the US. Through the acquisition, GfK demonstrates its commitment to drive growth, in the US and globally, by providing the highest quality research solutions, tailored to the new realities of the digital age. more >>

Employers Skeptical of Health Care Reform, But Few Project Dropping Health Insurance Coverage

Having have been battered by cost increases, employers are torn between bottom-line considerations and effects on employee morale more >>

Loyalty to smartphone brand increases with greater use of digital content

Nearly one in five consumers, who own both an iPad and an iPhone, say switching smartphone is more difficult than changing bank accounts more >>

GfK Names Rogerio Monteiro Managing Director of Business and Technology Sector

Executive Leadership Appointment will Expand Innovative Research Base Fostering Growth in a Competitive Marketplace more >>

Younger Automobile Buyers Not as Brand Loyal as Older Counterparts

Generations X and Y More Concerned with Acquiring New Technology and Electronics than Automobiles more >>

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