GfK Financial Services

The Financial Services Industry’s Leading Business Innovation Partner

 Combining experienced teams of industry experts with proven research methodologies, GfK Financial Services
serves as the business innovation partner to leading financial institutions looking to bring break-through
enhancements to the customer experience they deliver.

Each GfK Financial Services business analyst is an experienced consultant focused on the following traditional
and non-traditional financial service industries:

• retail and commercial banking
• credit cards and payments
• investment banking
• brokerage and securities
  
• property and casualty insurance
  
• life and health insurance
  
• asset management
  
• consumer financing
  
• other diversified financial institutions and
  
• trade and professional associations.

Depending on your specific business needs, your GfK Financial Services business innovation partner will
assemble a team of methodological experts from our specialty practice areas and research centers for excellence
to customize our approach to solving your most pressing business issues:

• What products and services will consumers in my category want next?
  
• How can I be sure my advertising will resonate with my target audience?
  
• Which customer segments should I really be going after?
  
• How can I improve my client experience at retail? Online?
  
• How can I tailor my public relations efforts to own the issues that matter most to my market?
  
• How do I better manage corporate reputation in light of the current and future regulatory environment?
  
• How can I reposition my brand to break through the clutter?

As your business innovation partner, GfK Financial Services looks beyond the data to provide
actionable insights and relevant business solutions to help your business grow today…and tomorrow. Please contact us today.

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