• GfK Automotive
  • AFI Household Fleet and Ownership Study
  • AFI Barometer of Automotive Awareness and Imagery Study
  • AFI Purchase Funnel
  • AFI In-Language Image Barometer Studies
  • AFI Automotive Shopping Study
  • AFI Automotive Intentions and Purchases Study
  • AFECTS
• GfK Consumer
• GfK Technology
• GfK Media & Communications
• GfK Financial Services

AFI® In-Language Image Barometer Studies

The AFI Spanish In-Language and Chinese/Korean In-Language Image Barometer Studies are key-market tracking studies providing a comprehensive look at measures of Car and Truck Make brand equity including image attributes among U.S. Spanish-language and Chinese and Korean dominant households. Both studies are conducted in-language (Spanish, Mandarin, Cantonese, and Korean) and probe respondents on key measures, image attributes and media usage. In addition to the tracking studies and other types of research described above, GfK Automotive has experience with a number of research methodologies and designs such as those listed below which we can tailor to meet your specific brand strategy issues:

• Brand Equity/Image Tracking studies including the migration of long-standing mail/telephone-based surveys to the Internet
• Regional tracking to uncover differences in brand performance—be it demand/retail or brand equity/imagery—at the regional or metropolitan area level
• Owner/Rejector studies, both quantitative and qualitative, to determine the reasons why consumers consider, but do not ultimately, purchase your brand

For more information on GfK Automotive's AFI In-Language Image Barometer Studies or any other GfK Automotive product or service, contact us today.