• GfK Automotive
  • AFI Household Fleet and Ownership Study
  • AFI Barometer of Automotive Awareness and Imagery Study
  • AFI Purchase Funnel
  • AFI In-Language Image Barometer Studies
  • AFI Automotive Shopping Study
  • AFI Automotive Intentions and Purchases Study
  • AFECTS
• GfK Consumer
• GfK Technology
• GfK Media & Communications
• GfK Financial Services

AFI® Household Fleet and Ownership Study

The AFI Household Fleet and Ownership Study reveals the relationship between the types of vehicles owned by U.S. households, how they are acquired and which are most likely to be found in the same garage. This comprehensive survey can help answer a variety of strategic and product planning questions such as:

• How many owners of vehicles purchased new also own full-size pickups?
• Are large fleets more likely than smaller fleets to own a sport utility vehicle?
• What are the differences between new and used owners of my brand?
• Do car owners of my brand own disproportionately more trucks from any specific competitive make?

For More information on the AFI Household Fleet and Ownership study and other GfK Automotive products and services, contact us.