A successful brand delivers a strong and consistent message and has the ability to set social, economic and cultural processes into motion. Like companies and products, places can also have distinct brand identities. Place Branding encompasses measuring that identity (example of a 7 figure brand), evaluating its strengths and weaknesses and building and communicating differentiating and winning characteristics.
GfK Roper Public Affairs & Corporate Communications has teamed up with renowned author and consultant Simon Anholt to conduct place branding research on countries, states, cities, provinces and regions. Working with an innovative set of tools that helps to assess, develop and implement brand strategies, we provide the global and local insights needed to move a place’s reputation forward and increase the success of its business, trade and tourism efforts.
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Check out this short video on place branding: