• GfK Roper Consulting
• GfK Brand and Communications
• GfK Starch Communications
  • GfK Starch Print Ad Readership
  • GfK Starch Internet Advertising
  • GfK eStarch Service
  • GfK Starch Editorial Tracking
  • GfK Starch Cover Testing
  • GfK Starch AdNorms
• GfK Customer Loyalty
• GfK Mystery Shopping
• GfK Roper Public Affairs and Media
• GfK Roper Omnibus Services
• GfK Qualitative and Ethnography

GfK Starch® Communications

GfK Starch Communications has long been recognized as the most trusted source of market intelligence on print advertising effectiveness. For more than 80 years, Starch has set the industry standard for research designed to measure print ad readership. In fact, our in-person methodology has helped to make the Starch name synonymous with ad readership studies.

GfK Starch AdNorms® 

Long considered the industry standard, GfK Starch’s Adnorms is a knowledge resource for magazine advertisers and publishers and presents magazine-advertising data based on 37,000 advertisements across 840 issues of more than 125 consumer magazines, business and trade publications. GfK Starch AdNorms® lists rankings of magazines based on various Engagement criteria. For example, which magazine titles are most likely to be called a "must read” by its audience? Which are the most thoroughly read? Which titles are most likely to carry ads described as "trustworthy”? (more)

GfK Starch® Print Ad Readership Studies

GfK Starch Ad Readership Studies are based on magazine reader surveys designed to measure impact, branding and reader involvement with print ads and editorial matter. Reports present the readership scores of the ads not only as percentages, but also indexed against norms that account for size, color configuration, product category and, when useful, position within the magazine. Publishers who Starch their magazines have access to the most comprehensive compilation of magazine advertising-related data in the world. (more)

GfK Starch® Internet Advertising Studies

For more than 80 years, GfK Starch Communications has set the industry standard for research designed to measure print ad readership. Now, GfK Starch has applied its ad readership methodology to Internet advertising to provide you with unique insight into what makes for an effective Internet ad campaign.

Our online advertising studies provide you with the insights and answers you need to get the most out of Internet advertising opportunities. (more)

GfK eStarch Service (Starch Sweeps Studies)

This syndicated program of magazine advertising studies offers the  most comprehensive look at ads such as yours—and those of your competitors—ever produced.

Over 900 ads appearing in 21 different magazine titles were studied. The reports on these studies will provide you with vital information on the stopping-power of your ad, as well as reader involvement with it and more. (more)

GfK Starch® Editorial Tracking

Uncover the strengths and weaknesses of editorial features to determine whether content is aligned with the needs and interests of your target market. GfK Starch Communications provides an objective and reliable gauge of how readers respond to your publication, testing consumer reactions to determine how involved readers are with the editorial matter, which columns they tend to read, and which features have the greatest impact on them. (more)

GfK Starch® Cover Testing

GfK Starch Communications Research division has built the world's largest database on print ad effectiveness, which has established a basis for providing clients with in-depth consultative services that have helped them not only to understand the strengths and weaknesses of their ads, but also to devise creative solutions for improving cover designs. (more)

For more information on GfK Starch Communications products and services, follow the links above or contact us.