• GfK Roper Consulting
• GfK Brand and Communications
• GfK Starch Communications
  • GfK Starch Print Ad Readership
  • GfK Starch Internet Advertising
  • GfK eStarch Service
  • GfK Starch Editorial Tracking
  • GfK Starch Cover Testing
  • GfK Starch AdNorms
• GfK Customer Loyalty
• GfK Mystery Shopping
• GfK Roper Public Affairs and Media
• GfK Roper Omnibus Services
• GfK Qualitative and Ethnography

GfK Starch® Internet Advertising Studies

GfK Starch Communications has applied its ad readership methodology to Internet advertising to provide you with unique insight into what makes for an effective Internet ad campaign.

Our online advertising studies provide you with the insights and answers you need to get the most out of Internet advertising opportunities. They can help:

• Provide online publishers with powerful feedback to give advertiser clients
• Determine what makes for a strong creative approach for the Internet and why
• Discover which online ad formats are most effective
• Develop effective strategies for utilizing Flash, video and animation in Internet advertising

GfK Starch Internet Advertising Studies are interactive surveys designed to measure the extent to which an ad placed on a Web site attracts attention, engages the reader and reinforces an advertiser’s brand. Modifying Starch’s ad readership methodology to account for the nuances of online media, each survey delivers key performance measurements and observational insights to help online publishers and advertisers maximize the value of the Internet ad spend.

GfK Starch provides the highest-quality ad readership studies in the industry. Our unique blend of proprietary insights and years of practical experience give you a better understanding of your target markets and audiences, allowing you to effectively and efficiently plan your growth opportunities.

For more information on GfK Starch Communications products and services, contact us.