GfK Starch® Communications

If your ad appeared in any of these publications, you can get the most comprehensive advertising effectiveness data available:

May Issues:

  • Bon Appetit
  • Cottage Living
  • Field & Stream
  • Forbes (5/19)
  • Fortune (5/5)
  • Glamour
  • Gourmet
  • Ladies' Home Journal
  • Marie Claire
  • Outdoor Life
  • Parents
  • People (5/5)
  • Reader's Digest
  • Time (5/12)
  • Woman's Day (5/6)
  • Wired

GfK Starch reports answer your most important question, including 

  • Did the ad attract attention and involve readers?
  • Did the ad move readers to take action (visit the website, look for the product in a store, etc.)
  • Did the ad generate word of mouth response?
  • How appropriate is the publication for the ad?

And there is much more information on your and your competitors’ ads, including how you ranked in the issue, how you compare to historical norms of ads in your product category, the actions that were taken as a result of seeing the ad, and the extent of reader engagement with the magazine.

No other syndicated ad readership report has ever included the breadth and depth of advertising information that you will get for a very reasonable price.

To see if your ad was among those included in the latest GfK Starch "Sweeps” Study, search this page (ctrl + F in most browsers) using the brand or company name as the keyword or email us.

Company or Brand List

A through L

  • 1&1
  • 3M Privacy Filters
  • Abilify Rx
  • Abundant Forests Alliance
  • Accenture
  • Actonel Rx
  • Acura TSX
  • Advair Rx
  • Advantage Family
  • Aflac
  • Air Canada
  • AKBANK
  • Alcatel-Lucent
  • Aleve-D Sinus & Cold
  • Alliance for Climate Protection
  • Allianz
  • Almay Intense I-Color
  • Altoids
  • Ambien CR Rx
  • American Airlines
  • American Chemistry Council
  • American Petroleum Institute
  • American Standard
  • Ameriprise Financial
  • ANA
  • Angel Soft
  • API/American Petroleum Institute
  • Aquafresh White Trays Revive
  • Arizona Tourism
  • Arm & Hammer Advance White
  • Arm & Hammer Odor Alert
  • ArmorAll
  • Armstrong Laminate Flooring
  • Asics
  • ASKO
  • AT&T
  • ATS/Advanced Technology Services
  • Audi A5
  • Aunt Jemima Pancakes
  • Aussie
  • Avantair
  • Aveeno Active Naturals
  • Avon Pro-To-Go Lipstick
  • Baby Orajel
  • Balneol Hygienic Cleansing Lotion
  • Band-Aid Tough-Strips Waterproof
  • Barclays iShares
  • Barilla
  • Bass Pro Shops
  • Beaver Creek
  • Becton Dickinson
  • Bed Bath & Beyond
  • Beef
  • Belgard Environmental Pavers
  • Bellagio Las Vegas
  • Belvedere Vodka
  • Benadryl
  • Beneful Prepared Meals
  • Bentley College
  • Bertolli Mediterranean Style
  • Best Buy
  • Bic Soleil
  • Bioré
  • Bite Light Lure
  • BlackBerry
  • Blue Buffalo Dog Food
  • BlueCross BlueShield Association
  • BMW X6 Sports Activity Coupe
  • Bombardier Skyjet
  • Boniva Rx
  • Borden Essentials String Cheese
  • Borghese Nail Lacquer
  • Bose QuietComfort 2 Acoustic Noise Cancelling Headphones
  • Botox Cosmetic Rx
  • Brawny Towels
  • Breitling
  • Breyers
  • Buick
  • Burt's Bees Nourishing Body Wash
  • Cabela's
  • Cadillac CTS
  • Caduet Rx
  • California Avocados
  • California Pizza Kitchen
  • Calvin Klein
  • Campbell's Cream of Mushroom Soup
  • Capri Sun
  • CardioChek
  • Careerbuilder.com
  • Carhartt
  • Carnival Cruise Lines
  • Cartier
  • Cartier Jewelry
  • Cartier Watches
  • Casio EX-S10
  • CDW
  • Celebrity Cruises
  • CertainTeed
  • Chanel Jewelry
  • Chanel No 5
  • Chantix Rx
  • Charles Schwab
  • Chef Boyardee Mac & Cheese!
  • Chevy
  • Chevy Malibu
  • Chevy Tahoe Hybrid
  • Chrysler
  • Circa Lighting
  • CIT
  • Citi/Citi CashReturns
  • Citi/Women & Co.
  • Citizen Eco-Drive
  • Citracal
  • Clairol Balsam Lasting Color
  • Claritin
  • Claussen Pickles
  • Clean & Clear
  • Clearblue Easy Digital Pregnancy Test
  • Clinique Almost Powder Makeup
  • Clinique Dramatically Different Moisturizing Lotion
  • Coach Watches
  • Coldwater Creek
  • Colgate Total Advanced Whitening
  • Colorado Tourism
  • Columbia Sportswear Company
  • Comcast Business Class
  • Commit Mint
  • ConocoPhillips
  • Continental Airlines
  • COPD/Chronic Obstructive Pulmonary Disease
  • Copenhagen Smokeless Tobacco
  • Coppertone
  • CORT
  • Coty Celine Dion Sensational
  • Cover Girl Outlast Lipcolor
  • Cover Girl TRUblend
  • Crest Healthy Radiance
  • Crest Pro-Health
  • Crestor Rx
  • Crocs
  • Crystal Cruises
  • Crystal Light
  • Curél Life's Stages Moisturizers
  • D & G Dolce & Gabbana Jewels
  • Dassault Falcon
  • DataPipe
  • Days Inn
  • DCS by Fisher & Paykel
  • Dell
  • DeLorme Earthmate GPS
  • Delta Air Lines
  • Dior J'Adore
  • Discover Boating
  • Discover Card
  • Discovery Channel/Man vs Wild
  • Disney Cruise Line
  • Disney on Broadway
  • DKNY
  • Dodge Journey
  • Dolce & Gabbana
  • DoubleTree Hotels
  • Dove Frizz Control Therapy System
  • Dove Therapy System
  • Dow Chemical Company
  • Dunkin' Donuts
  • Duracell Rechargeable
  • Dyson Ball Vacuum
  • E*Trade
  • Edison Electric Institute
  • Edward Jones
  • Eggo Nutri-Grain Waffles
  • Electrolux
  • Elizabeth Arden Intervene
  • Emerson
  • Emporio Armani Diamonds
  • Emporio Armani Watches
  • ESPN Nascar
  • ESQ Swiss Watches
  • Estēe Lauder Double Wear Light
  • Ethos Water
  • Eucerin Everyday Protection
  • Evista Rx
  • Fairmont Hotels & Resorts
  • Fellowes Shredders
  • Fidelity Investments
  • Fisher-Price Papasan Cradle
  • Flexjet
  • Flight Options
  • Franklin Templeton Investments
  • FreeStyle Blood Glucose Monitoring Systems
  • French's French Fried Onions
  • Fresh Step
  • Frito Lay
  • Frontline Plus
  • Fruit of the Loom
  • Gardasil Vaccine
  • Garmin
  • Garnier Fructis
  • Garnier Nutrisse
  • Garnier Nutritioniste
  • GE
  • GEICO
  • Geox
  • Ghirardelli Chocolate
  • GMC Acadia
  • GNC Women's Ultra Mega Vitapak
  • Gold Bond Foot Cream
  • Goldline Research
  • GoodNites
  • Gran Patrón
  • Grand Marnier
  • Grandin Road
  • Greenies Pill Pockets
  • Gucci by Gucci
  • Guess by Marciano
  • Gulfstream
  • Häagen-Dazs
  • Hartz UltraGuard Pro
  • Havaianas
  • Hellmann's Mayonnaise Dressing
  • Hennessy
  • Hillshire Farm
  • Hilton Honors
  • Holland America Line
  • HomeGoods
  • Honda Accord
  • Honda ATV
  • Honda Fit
  • Honda Odyssey
  • Honda Ridgeline
  • HondaJet
  • Houston Tourism
  • HP
  • Huggies Natural Fit Diapers
  • Huggies Pull-Ups
  • Hunt's Diced Tomatoes
  • Hyatt Place
  • IBM Power Systems
  • INC International Concepts
  • Infants' Tylenol
  • Infiniti EX
  • International Delight
  • Investing in America's Electric Future
  • Jaguar XF
  • JC Penney
  • Jeld-Wen Windows & Doors
  • Jenn-Air
  • Jenny Craig
  • Jewelry Television
  • John Frieda Collection
  • Johnson's
  • Juicy Juice
  • Just For Men Touch of Gray
  • Kashi
  • Kawasaki Teryx 750
  • Keane Collection
  • Kellogg's Frosted Mini-Wheats
  • Kellogg's Rice Krispies Treats
  • Kellogg's Smart Start
  • Kendall-Jackson
  • Kenmore Elite Trio Refrigerator
  • Kensington SlimBlade Trackball Mouse
  • Kerrygold Butter
  • Kerrygold Cheese
  • Ketel One
  • KitchenAid
  • Kotex Ultra Thin Pads
  • Kraft Singles
  • Kyocera
  • Lacoste
  • Lancôme High Résolution Collaser-5X
  • Land Rover
  • Land Rover Range Rover Sport
  • Lexus IS F
  • LG
  • Liberty Mutual
  • Liebherr
  • Lily of France
  • Lincoln MKX
  • Lindal Cedar Homes
  • Little Tikes
  • Live Active Cereal
  • Live Active On The Go Drink Mix
  • Lladró
  • Lloyd's Barbeque
  • Loews Hotels
  • L'Oréal Colour Riche
  • L'Oréal Couleur Experte Express
  • L'Oréal Vive Pro
  • L'Oréal Vive Pro for Men
  • L'Oréal Woman of Worth
  • Louis Vuitton
  • Louisiana Tourism
  • Lowe's
  • Lubriderm Daily Moisture Lotion
  • Lufthansa
  • Lumineers
  • Lunesta Rx
  • Lycra

M through Z

  • M&M's
  • Maidenform
  • Malibu Landscape Lighting
  • Mariah Carey E=MC2
  • Mark.
  • Marriott Residence Inn
  • Maserati Quattroporte Sport GT S
  • Matrix Biolage
  • Max Factor
  • Max Factor Vivid Impact
  • Maxwell House
  • Maybelline Mineral Power
  • Maybelline Moisture Extreme
  • MBT
  • McCormick Cinnamon Grinders
  • McCormick Crusting Blends
  • McCormick Gourmet Collection Sea Salt
  • McDonald's
  • Medco
  • Mercedes-Benz C-Class
  • Merrill Lynch
  • Mexico Tourism
  • MGM Grand
  • Michelob AmberBock
  • Microsoft
  • Microsoft Windows Mobile
  • Milk
  • Milky Way Chocolate
  • Miller High Life
  • Minute Rice
  • Miracle Gro Moisture Control
  • Miracle-Gro Organic Choice
  • Mirapex Rx
  • Monrovia
  • Mont Blanc Watches
  • MorningStar Farms
  • Mott's
  • Mrs. Paul's
  • Mythic Paint
  • N.Y.C. New York Color
  • Nabisco 100 Calorie Packs
  • Nabisco Chips Ahoy!
  • Nabisco Ritz Toasted Chips
  • Nabisco Triscuit
  • Nabisco Wheat Thins
  • Nair Shower Power
  • Negra Modelo
  • Nestea Enviga
  • Nestle Drumstick Simply Dipped
  • Nestle Good Start
  • NetApp
  • NetJets
  • Neutrogena Age Shield
  • Neutrogena Healthy Volume Mascara
  • Neutrogena Mineral Sheers
  • New Mexico Tourism
  • New York & Company
  • Newman's Own
  • Nexium Rx
  • Nicorette Quit Rewards
  • Nine West
  • Nissan Altima
  • Nissan Murano
  • Nissan Rogue
  • Norilsk Nickel
  • Nortel
  • Northwestern Mutual
  • Océ Business Services
  • Office of National Drug Control Policy
  • Olay Body Wash
  • Olay Definity
  • Olay Quench Body Mousse
  • Olay Regenerist
  • Omega
  • One-A-Day Women's
  • OneTouch
  • OnStar
  • Oral-B CrossAction Pro-Health
  • Orbitz
  • Oreck XL Ultra
  • Orencia Rx
  • Orlando Tourism
  • Oscar Mayer Center Cut Bacon
  • Oscar Mayer Lunchables
  • Oxi Clean
  • Oxy
  • Palm Centro
  • PAMA Pomegranate Liqueur
  • Pampers Easy Ups Trainers
  • Pampers Swaddlers
  • Pantene Pro-V
  • ParkwayHealth
  • Pataday Rx
  • Payless ShoeSource
  • PBS/Carrier
  • Pedia-Lax
  • Peripheral Artery Disease Information Kit
  • Pitney Bowes
  • Platinum by Montecristo
  • Plavix Rx
  • PMI/Project Management Institute
  • Polaris Ranger
  • Polaris Sportsman
  • Pork
  • Porsche Cayenne GTS
  • Post Shredded Wheat
  • Premier Walk-In Bathtubs
  • Princess Cruises
  • Principal Financial Group
  • Progressive Insurance
  • ProMeris
  • Prudential Financial
  • Purina Healthful Life
  • Qantas
  • Quaker Life Cinnamon
  • Quaker Mini Delights
  • Quality Hotels
  • Quixtar/Amway
  • Radisson Hotels & Resorts
  • Ragú Fresh & Simple Pouch
  • Ralph Lauren
  • Ray-Ban
  • Raymond James
  • RBS
  • Reclast Rx
  • Red Man
  • Reddi Wip
  • Reddi-Wip
  • Redken Shades
  • Relais & Chateau
  • Resources Global Professionals
  • Restasis Rx
  • Revlon ColorStay
  • RoC Lift and Define Night Cream
  • Rolex
  • Ruffino
  • Rust-Oleum
  • Salesforce.com
  • Sally Hansen Just Feet Dry Heel Balm
  • Sally Hansen Volumizing Lip Shield
  • San Antonio Tourism
  • Schick Intuition Plus
  • Schick Quattro for Women
  • Scotts Songbird Selections
  • Scrubbing Bubbles Action Scrubber
  • Sensodyne Pro Namel
  • Sensodyne ProNamel
  • Sex and the City
  • Shangri-La Hotels and Resorts
  • Shell
  • Sherwin-Williams
  • Siemens
  • Sigma Knee
  • Silver Patrón
  • Silversea Cruises
  • Simply Sleep
  • SKF
  • Skinny Cow Skinny Dippers
  • Skintimate
  • Skoal Edge
  • Smart Ones
  • Smucker's Sugar Free Preserves
  • Snyder's Pretzel Pieces
  • Softsoap Spa Radiant Body Wash
  • Sony
  • Sony High Definition Handycam
  • Sorrento Plus Omega 3 Mozzarella String Cheese
  • Sotheby's
  • Splenda
  • St. Ives
  • Starbucks Coffee
  • State Farm Insurance
  • State Street Global Advisors SPDR
  • State Street SPDR
  • Stella Artois
  • Stouffer's
  • Stride Rite
  • Suave
  • Subaru Forester
  • Subaru Impreza
  • Subway
  • Sub-Zero
  • Sub-Zero
  • Success Rice
  • Summer Classics
  • Symantec
  • Symantec Norton Internet Security 2008
  • Synvisc Rx
  • T. Rowe Price
  • Tag Heuer
  • Take Me Fishing
  • Target
  • Tassimo
  • TechnoMarine Watches
  • Tempur-Pedic ERGO System
  • TENA Ultimate Pads
  • Texas Tourism
  • The Alliance for Climate Protection
  • The Business Travel Guide/Personalization
  • The Children's Place
  • The Glenlivet Nàdurra
  • The Golden Compass on DVD
  • The Good Guy/Bantam Books
  • The Healing Garden
  • The Home Depot
  • The Laughing Cow Light Original Swiss
  • The Players
  • The Ritz-Carlton
  • The Tiber Woods Dubai
  • ThermaCELL Mosquito Repellent
  • Thomson Reuters
  • Thrivent Financial for Lutherans
  • TIAA-CREF
  • Tidy Cats
  • Tiffany & Co.
  • Timberlane Endurian Shutters
  • Timex Diamond Collection
  • Titleist Golf Balls
  • Tommy Bahama Ultra Premium Rum
  • Topamax Rx
  • Town House Flip Sides Pretzel Crackers
  • Toyota Camry
  • Toyota Tundra
  • Trapiche Wine
  • Travelers
  • Travelers Insurance
  • Travelocity
  • TRESemmé Flawless Curls
  • TRESemmé Flawless Curls Collection
  • Tropicana Pure Premium
  • TrueValue
  • Turkey Tourism
  • Tylenol Sinus
  • UBS
  • UGG
  • Unitarian Universalist Congregations
  • UnitedHealthcare
  • Unum
  • UPS
  • Vacheron Constantin Watches
  • Valspar
  • Valvoline
  • Vanity Fair
  • Vassarette
  • Venus Embrace
  • Venus Embrace Razor
  • Veolia Environnement
  • Verizon Wireless
  • Verizon Wireless Coupe
  • Vestas
  • Veuve Clicquot Ponsardin
  • Victorinox Swiss Army
  • Victorinox Swiss Army Watch
  • Victory Motorcycle
  • Visa
  • Vista Window Film
  • VPI Pet
  • Vyvanse Rx
  • Wachovia Securities
  • Wal-Mart
  • Weber Grills
  • Weight Watchers Cookies
  • Wenger
  • Westin Hotels & Resorts
  • Wet n Wild
  • Weyerhaeuser
  • Whirlpool Laundry 1-2-3
  • WM Waste Management
  • Wolverine Clearwater MultiShox Hiker
  • Woolrich
  • Workforce Management
  • Wynn Las Vegas
  • Wyoming Tourism
  • Xerox
  • Xerox Global Services
  • XL Capital
  • Yamaha EF1000iS Generator
  • YogaToes
  • Zales
  • Zatarain's Reduced Sodium Rice Mixes
  • Zetia Rx
  • Zune
  • Zyrtec Rx
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To learn more about how GfK Starch ad readership and consulting services can help strengthen your creative approach, contact us.

Starch is Moving August 1st!

Mediamark Research & Intelligence (MRI) announced today that it will acquire Starch Communications, which has long been recognized as the most trusted source of market intelligence on print advertising effectiveness. Starch Communications will become a division of MRI, delivering syndicated and custom ad impact studies and analyses to the marketplace. Both MRI and Starch are currently owned by The GfK Group. (more)

Was your ad Starched?

Search the advertiser list below to see if your ad or a competitor's ad was included in the November/December eStarch sweeps studies and contact us us to obtain the full report.

Advertisements and Their Effect on Purchase Behavior

Click the link below to read about the eStarch Ad Readership service and the new techniques and metrics being used to determine how advertisements in magazines and newspapers affect the purchase behavior of consumers. - Some New and Better Information on How to Make an Ad Work - Stuart Elliot, New York Times.