GfK Brand & Communications
GfK Brand & Communications is a multidisciplinary organization of fact-based consultants and engagement teams specializing in research on brand strategy, management and communications.
Founding principles
Based on the following four principals, GfK Brand & Communications can evaluate your specific brand needs:
- Foundation: Impact on the Brand
Holistic, brand management approach Focus on both emotional and cognitive branding forces.
- Based on a theory-driven model of brand dynamics: Consistent frame of reference for database modeling, interpretation and action recommendations
- Customized for each category/brand:
Every category is different and every brand has unique issues, opportunities and aspirations
- Links to metrics of business success
KPI models link brand metrics to business metrics
GfK Brand & Communications' proprietary products and services, including BVT® and CVTSM will provide analysis on the following key areas:
- Brand Tracking
- Advertising Tracking
- Advertising Testing
- Communication Concept Development and Optimization
- Brand Strategy
- Brand KPI Modeling
For more information on GfK Brand & Communications products and services, contact us today.