GfK Brand and Communications
GfK Brand and Communications is a multidisciplinary organization of fact-based consultants and engagement teams specializing in research on brand strategy, management and communications.
Founding principles
Based on the following four principals, GfK Brand and Communications can evaluate your specific brand needs:
- Foundation: Impact on the Brand
Holistic, brand management approach Focus on both emotional and cognitive branding forces. - Based on a theory-driven model of brand dynamics: Consistent frame of reference for database modeling, interpretation and action recommendations
- Customized for each category/brand:
Every category is different and every brand has unique issues, opportunities and aspirations - Links to metrics of business success
KPI models link brand metrics to business metrics
GfK Brand and Communications' proprietary products and services, including Starch Communications, BVT® and CVTSM will provide analysis on the following key areas:
- Brand Tracking
- Advertising Tracking
- Advertising Testing
- Communication Concept Development and Optimization
- Brand Strategy
- Brand KPI Modeling
For more information on GfK Brand and Communications products and services, contact us today.