Theriault will present findings on smartphone, tablet use
by Gen X, Gen Y, Boomers, and discuss how users discover video content on mobile platforms
NEW YORK, October 22, 2012 – As consumers increasingly rely on mobile platforms to access information and media – including video – GfK is bringing crucial insights on mobile device adoption and use to tomorrow’s OMMA Video conference.
Benjamin Theriault, Senior Vice President of Sales for GfK’s Digital Market Intelligence (DMI) team, will present on "Mobile Adoption & Usage in a TV Dominant Era,” exploring the use of mobile devices among Gen Y, Gen X, and Baby Boomers, as well as overall attitudes towards advertising and the consumption of video – such as TV programming and movies – on smartphones and tablets.
Later in the day, Theriault will also take part in a panel discussion on the theme, "Off the Grid: Discovery and Distribution in a World of Mobile Moments.” Joining representatives of AOL, Digitaria, Dijit, Fanhattan, Rapp, and TVGuide, he will talk about how the methods that consumers use to discover mobile video can become opportunities – or dead ends – for marketers.
"Understanding the ways that mobile and video are intersecting and will continue to merge and grow is essential for advertisers and agencies,” said Theriault. "We urge all players in this ecosystem to stay focused on the big picture – consistent messaging, aggressive ROI-geared measurement – even as they experiment with mobile’s potential. As consumer purchase journeys become more complex, GfK is uniquely positioned to help clients make the most of these powerful opportunities.”
OMMA Video will take place at the Hyatt Regency Century Plaza in Los Angeles, California.
At GfK DMI, Theriault leads sales management, revenue and sales strategy for the North American market. His career also includes Dimestore Media (sold to Knowledge Networks, which was acquired by GfK), where he was responsible for establishing sales strategy, developing revenue channels and introducing Dimestore’s ground breaking "in-banner” real time survey technology to market.
Theriault has also held positions at FetchBack (acquired by GSI Commerce in 2010), where he was in charge of opening the first Manhattan branch office and introducing the company’s re-targeting product line to Madison Avenue and the East Coast, and at Industry Brains (acquired by Marchex in 2005), where he led high technology ad sales within the Eastern and Midwest territories.
For more information on Digital Market Intelligence, contact Theriault at email@example.com or (646) 742-5354.