GfK Custom Research North America Wins Two ARF Awards, Recognition for Innovation and Rising Star

New York, April 2, 2009 – GfK Custom Research North America today announced that the Advertising Research Foundation (ARF) selected GfK Volume ForecasterSM to receive the ARF Innovation Award of Recognition.  Additionally, Research Director for GfK Consumer Stefanie Nolby was chosen for the ARF Rising Star Award.

A new product development tool designed to predict consumer demand, GfK Volume Forecaster won a 2009 ARF Innovation Award of Recognition, which celebrates innovative research ideas including methodologies, theories or solutions.

Also an award winner, Nolby received a Gold ARF Great Mind Award in the Rising Star Category.  This prize recognizes the next generation of individuals in research that have demonstrated outstanding potential in their area of expertise.

Through the ARF Great Mind Awards, the organization honors outstanding research in three categories: the ARF Rising Star Award, ARF Innovation Award and ARF Member Recognition Award.

"GfK Custom Research North America is proud to be the recipient of two ARF Great Mind Awards in the Innovation and Rising Star categories,” said Patricia Hughes, Managing Director GfK Consumer. "Innovation and leadership are important values to our company as well as our clients and we are pleased that Stefanie and the research experts that support GfK Volume Forecaster were honored for embodying these two important characteristics.”

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About GfK Custom Research North America
Headquartered in New York, GfK Custom Research North America is part of GfK Group. With offices in Nuremberg, Germany, the GfK Group is fourth largest market research organization in the world. Its activities cover three business sectors: Custom Research, Retail and Media. With 115 companies covering over 100 countries, GfK Group has approximately 10,000 employees (as of September 30, 2008), 80% of which are based outside Germany.