Whitepapers & Academic Articles

Below you will find a collection of whitepapers and academic articles authored by the experts at GfK Custom Research North America.

Click on the links below to view a PDF of the full size document.

Best Practices Segmentation ThumbBest Practices for Rolling Out Segmentation Results in Your Company

Why Segmentation Studies Fail ThumbWhy Segmentation Studies Fail and How to Do Them Right!

Customer Satisfaction Analysis ThumbCustomer Satisfaction Analysis: Identification of Key Drivers - European Journal of Operational Research

ShapelythumbGetting Better Regression Results with Shapley Value Regression

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