New Markets, New Consumers Video Series

Presented by the American Marketing Association (AMA) and GfK Custom Research North America, New Markets, New Consumers: Myths, Facts and Opportunities In Emerging Markets is an educational series designed to provide global marketers with an in-depth perspective on the emerging markets presenting the greatest opportunities for growth today.

Central/Eastern Europe & Russia Region

In this series, Dr. Tomas Krasny, Managing Director, GfK Austria offers insight into the regional and country characteristics and consumer and marketing trends in these emerging markets. The questions below will be answered via video interview. Click on the links below to launch. (Requires Adobe Flash Player)

  1. How can global marketers take advantage of the emerging middle class in Russia and surrounding Central/Eastern European countries?
  2. How do the market conditions of individual CEE countries differ from those of Russia?
  3. What is common among the successful US brands that have entered these emerging markets?
  4. How do local brands compete against perceived 'global' brands after they've entered these markets?
  5. How does government regulation in these regions effect advertising and marketing communications efforts?

 

Bookmark and Share