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Brand on the Street Interview - Anholt-GfK Roper Nation Brands Index

The Anholt-GfK Roper Nation Brands IndexSM (NBI) is an important benchmark for measuring a country's brand image and for future management of that image. How the world perceives a country has a dramatic impact on business, tourism and diplomatic influence. Lisa Merriam interviews Laura Latshaw, Senior Vice President, GfK Roper Public Affairs & Media on how the Index was calculated, why it was done and what it means.

For more information on the Anholt-GfK Roper Nation Brands Index, contact us or read the product page here.