Marketing Resources

Video Library

Tweens are the New Power Generation

Toyota Expecting First Annual Loss in 60 Years - Interview with Dr. Doug Scott, Senior Vice President, GfK Automotive

New Markets, New Consumers: Myths, Facts and Opportunities In Emerging Markets Video Series 

What is the Anholt-GfK Roper Nation Brands Index?

Presentation Library

Panel Differences: Don't Panic, Embrace Their Diversity - PowerPoint presentation by Derek Allen, Ph.D., Executive Vice President and Michael Fallig, Ph.D., Senior Vice President, from the GfK Research Center for Excellence

New Markets, New Consumers Series: Central/Eastern Europe & Russia Region Overview - PowerPoint presentation by Dr. Tomas Krasny, Managing Director, GfK Austria

"Silver Linings: Insights and Opportunities in the Current Economic Slowdown" - PowerPoint presentation by Jon Berry, Vice President, GfK Roper Consulting and Nick Chiarelli, Director of Consumer Trends, GfK Roper Consulting.
(Click the link above and save the .zip file to your desktop, then right click on the file and select 'Extract to Here' to access the MP3 and PowerPoint presentation files.)

New Twists on the Mega Drivers - PowerPoint presentation by Diane Crispell, Senior Consultant, GfK Roper Consulting from the 2008 Institute of Food Technologists Annual Meeting & Food Expo

Asian Women in the Global Economy: Rising Opportunities and New Dynamics - PowerPoint presentation by Xiaoyan Zhao, Senior Vice President and Director, Global Research and Consulting, GfK Roper Public Affairs & Media from the Global Summit of Women 2008.

A New Concept in Cross-Platform Audience Measurement - PowerPoint presentation by Annie Weber, Senior Vice President, GfK Roper Public Affairs & Media from the AMA webcast breakfast series.

Official Launch of the AP-GfK Poll

The Associated Press, the largest and most trusted source of independent news and information, has partnered with GfK Roper Public Affairs & Media, a trusted provider of public opinion research for more than 75 years, to form the AP-GfK Poll.

Consumer Trends from GfK Roper Consulting

Click here to subscribe to GfK Roper Pulse Snapshot, a new, regular newsletter highlighting Consumer Trends that impact your business, brought to you by GfK Roper Consulting.

New! Anholt-GfK Roper NBI World View Newsletter

Click here to subscribe to the most comprehensive, monthly newsletter highlighting insights and analyses from the world's premiere nation branding report card.