Careers

Job Title:  Online Sample Technician
Department: Operations
Location:  Princeton, NJ
Job Code: JR-OST-OPS-PRN

Company Summary:

Headquartered in New York, GfK Custom Research North America (www.gfkamerica.com) is part of the GfK Group (www.gfk.com), the world's fifth largest market research company. GfK Custom Research North America combines the global resources of the GfK Group with the local knowledge of North America's leading research and consulting companies delivered by more than 700 employees in the US and Canada. Beyond our sector-specific experts, specialty practice areas and research centers of excellence, we deliver unmatched knowledge designed to help our clients grow their business.

By offering access to several of the world's largest databases combined with a full-range of ad-hoc research services, GfK Custom Research North America delivers proven, state-of-the-art solutions developed from a 360° view of each client's market. These include GfK Roper Reports®, GfK Starch® Ad Readership Studies, GfK Roper Public Affairs & Media public release surveys and more.

Essential Duties and Responsibilities:

This position is an entry level position responsible for learning and developing skills and executing tasks in the areas of online sample preparation and data collection.  This position will build samples from the GfK consumer panel using our proprietary toolset, deploy survey invitations and reminders for our online research studies, and provide technical set-up and support of all online research studies.  In addition this position consults with the online Account Management team on feasibility of proposed sample plans to ensure competitive pricing. 

The ideal candidate will be methodical with a strong process orientation; able to handle multiple requests in a fast-paced production environment.

Responsibilities include:

  • Develop a sampling plan working with Account Managers, Business Sectors, Partners and Sampling Statisticians (if necessary) that ensures study specifications will be met.
  • Create sample files from the GfK Consumer panel using our internal respondent management toolset, support technical set-up of vendor sample files, and process client list sample for online projects.  
  • Perform various online panel sample tasks including feasibility counts, creation and maintenance of sample tables, quota management, survey compilations, respondent invitation creation and deployment, and incentive file preparation.
  • Troubleshoot problems occurring with sample creation, deployment and/or response rate issues during data collection.
  • Collaborate with Research Center for Excellence and Panel Management to promote and maintain panelist rapport.
  • Collaborate with the Online Platform team to develop, test, and implement best in class respondent management toolset.
  • Provide field management team with support as needed.

Experience & Skill Responsibilities:

  • One year work experience in market research or relevant field.
  • Well developed analytical and problem solving skills
  • Orientation to process and detail
  • Excellent communication skills
  • Ability to work autonomously and in a team environment
  • Ability to multi-task and prioritize to meet deadlines in a fast paced, dynamic environment
  • Microsoft Office skills including Access, Excel, Outlook and Word

Education:

BA/BS degree

Application Procedures:

We offer a very competitive salary commensurate with your experience and a full benefits package.  Please submit your resume and cover letter via email to hr@gfk.com .  Your submission must include Job Code JR-OST-OPS-PRN in the subject line of your email and provide salary requirements in order to be considered. 

EOE/M/F/V