Careers

Job Title:  Research Manager
Department: Brand & Communications
Location:  Media, PA
Job Code: JR-RM-CL-BC

 

Company Summary:

GfK ARBOR, GfK Custom Research Inc. (CRI), GfK Caribou Lake, GfK NOP, GfK Automotive and GfK Research Dynamics have now come together to form GfK Custom Research North America.

Headquartered in New York, GfK Custom Research North America is part of the GfK Group, a global leader in market research.   Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. The GfK Group achieved sales of 1.162 billion euros in financial year 2007. The Group has 115 companies covering over 90 countries. Of a total of approximately 8,760 employees (as of September 30, 2007), 80% are based outside Germany.

Essential Duties and Responsibilities:

On a day-to-day basis, manage assigned research projects following specifications and established standards to meet needs of the respective study.  Specific study work includes:

  • Assists with and builds knowledge of marketing research projects (i.e. brand health tracking, communications effectiveness tracking, positioning research, brand extendibility research) by analyzing and interpreting marketing research data.
  • Has primary responsibility for writing analysis programs using SAS and an in-house proprietary cross tabulation program.  Populates reports with SAS output and cross tabulation software output and ensures accuracy of data.
  • Obtains bids for fieldwork, collects accurate information and coordinates the estimate for final review by supervisor.
  • Ensures data is collected and delivered accurately by effectively managing the data collection process on assigned studies.
  • Independently constructs and implements analytical plans for simple studies and with supervisor's guidance for complex studies.
  • Able to understand and solve day-to-day data/client issues with minimal supervision.

Experience & Skill Responsibilities:

  • 2 - 5 years related work experience in market research or equivalent combination of education and experience. 
  • Data Analysis: Demonstrated experience writing code with SAS or SPSS in the following areas: reading in raw data, merging data sets, coding/recoding variables, computing variables, univariate statistics (correlations, t-tests)
  • Research Skills: Must have strong analytical skills and a thorough knowledge of research design and methodology.   Some knowledge of multivariate statistics is preferred.
  • Project Management: Must be a critical thinker with strong organizational skills and an ability to manage all aspects of project work. Strong ability to multi-task as person will be involved with multiple projects simultaneously.
  • Communication: Must have ability to communicate clearly and cultivate relationships with clients and other team members.
  • People interaction: Must be able to work effectively in a team environment as person will be working directly with 3-5 senior team members.
  • Other Software Proficiency: MS Word, Excel and PowerPoint.  

Education: 

BA/BS in Social Sciences, Mathematics, Statistics, Computer Science or equivalent; MA/MS in related field is desirable. 

Application Procedures: 

We offer a very competitive salary commensurate with your experience and a full benefits package.  Please submit your resume and cover letter via email to hr@gfk.com .  Your submission must include Job Code JR-RM-CL-BC in the subject line of your email and provide salary requirements in order to be considered. 

EOE/M/F/V