Careers

Headquartered in New York, GfK Custom Research North America (www.gfkamerica.com), is part of the GfK Group (www.gfk.com), the world's fifth largest market research company. GfK Custom Research North America combines the global resources of the GfK Group with the local knowledge of North America's leading research and consulting companies delivered by more than 700 employees in the US and Canada. Beyond our sector-specific experts, specialty practice areas and research centers of excellence, we deliver unmatched knowledge designed to help our clients grow their business.

By offering access to several of the world's largest databases combined with a full-range of ad-hoc research services, GfK Custom Research North America delivers proven, state-of-the-art solutions developed from a 360° view of each client's market. These include GfK Roper Reports®, GfK Starch® Ad Readership Studies, GfK Roper Public Affairs & Media public release surveys and more. 

Our ideal candidate is a research professional who possesses extensive experience conducting qualitative research.  Specifically experienced at research design consultation, project management, interviewing/moderating, analysis, report writing and presentation skills. 

The person for this role must be self-motivated and exhibit a service oriented attitude towards internal/external clients. In this role, you will: 

• Write discussion guides to capture key research objectives
• Design and write high-quality research to meet client and study objectives, and prepare insightful qualitative research reports that meet study objectives
• Work with sales people on the phone/sales calls with clients in the prospect/proposal phase to learn client issues, design qualitative proposals and help win new business
• Provide business development support
• Travel extensively (~30%)
• Provide mentorship to peers
• Develop positive working relationships with the Qualitative Team and research and marketing clients

Experience & Skill Responsibilities:

• Past experience in moderating qualitative research, interviewing, and strong creative/qualitative writing skills
• Vendor-side experience and industry expertise in financial markets, technology, retail and/or CPG
• Exceptional internal and external client service skills
• Ability to work in a fast-paced environment a plus
• Team player who is able to jump in and support others in order to get the job done
• Problem-solver who can assess and suggest and implement solutions if obstacles arise during projects
• Must demonstrate a calm, knowledgeable and firm demeanor at all times
• Must possess excellent written and oral communication skills

Education:

BA/BS in marketing, communications, liberal arts program and 8 years of market research experience or equivalent combination of education and experience.

Application Procedures:

We offer a very competitive salary commensurate with your experience and a full benefits package.  Please submit your resume and cover letter via email to hr@gfk.com.  Your submission must include Job Code "Mod–QUAL” in the subject line of your email and provide salary requirements in order to be considered. 

EEOE/M/F/D/V