On August 8, 1934, Wilhelm Vershofen, one of the founding fathers of GfK, published an essay entitled "Broad-based consumer surveying”. This paper was essentially GfK’s birth certificate. Wilhelm Vershofen, Erich Schäfer and Ludwig Erhard subsequently established the small, university-affiliated association "Gesellschaft für Konsumforschung e.V.", the foundation stone of the now fourth largest market research organization in the world, which generates annual sales of more than EUR 1.2 billion. Scroll below to view selected highlights from our past.